tentpoles

Shelter's vertical bones

Tentpoles are the central supports that hold up a tent, and by extension, the main elements supporting any enterprise.

In entertainment, tentpole films are big-budget productions expected to generate enough revenue to support a studio's smaller projects: The superhero franchise is the studio's tentpole.

A tentpole event anchors a schedule or season.

structural

canvas

Heavy woven cloth

uprights · framework · support · canopy · pegs · rope · anchoring · stability · shelter · erection

blockbuster

franchise

Licensed business operation

megahit · superhero · studio · grossing · premiere · trilogy · saga · spectacle · CGI · star-studded

strategy

anchor

Secures ships to seabed

foundation · mainstay · keystone · linchpin · backbone · bedrock · centerpiece · core · essential · primary

Opposites
STRUCTURAL FUNCTION (literal)

tentpolestent fabric

Outdoor shelter covering

guy lines · canvas · groundsheet · ground sheet · canopy

COMMERCIAL STRATEGY (entertainment industry)

tentpolesindie films

Non-mainstream cinema productions

art house films · filler · B-movies · sleepers · programmers

financial importance

tentpolesloss leaders

Goods priced below cost

write-offs · throwaways · also-rans · expendables · afterthoughts

Phrases
Family

tentpole

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Rated G