tag line
Movie poster phrase
A tag line is a memorable phrase associated with a product, company, or creative work—a slogan designed to stick in the mind: Nike's tag line is "Just Do It".
In entertainment, a tag line is the brief punchy text on movie posters or book covers meant to hook audiences: The tag line for Alien was "In space no one can hear you scream".
Also spelled tagline.
Guiding behavioral phrase
- jingleBrief advertising melody
- mantraRepeated focus phrase
- watchwordRallying cry or principle
- soundbiteBrief broadcast excerpt
byline · caption · one-liner · hook · pitch · blurb · copy · rallying cry
Promoting goods to consumers
- campaignOrganized effort toward goal
- billboardLarge outdoor advertising structure
- commercialPaid broadcast promotion
- brandingCreating distinctive identity
publicity · promotion · endorsement · launch · teaser · copywriting · broadcast · plug
motto
Guiding behavioral phrase
soundbite · byline · caption · one-liner · hook · pitch · blurb · copy · rallying cry · battle cry
marketing
Promoting goods to consumers
- campaignOrganized effort toward goal
- billboardLarge outdoor advertising structure
- commercialPaid broadcast promotion
branding · publicity · promotion · endorsement · launch · teaser · copywriting · broadcast · plug · spotlight
catchy
Easy to remember
unforgettable · striking · indelible · timeless · classic · enduring · resonant · impactful · vivid · signature
tag linein-depth analysis
Thorough detailed examination
body text · body copy · fine print · exposition · white paper
tag linebody copy
Main text of document
product specifications · terms and conditions · fine print · technical documentation · user manual
tag linefine print
Miniature contractual text
disclaimer · terms and conditions · technical specifications · legal notice · boilerplate