sweeps week
Network measurement time
Sweeps week is a period when television networks air their most compelling programming to maximize viewership.
Nielsen ratings during these weeks—traditionally in February, May, July, and November—determine advertising rates for the following quarter.
Networks schedule season premieres, finales, and special episodes to inflate their numbers: The show saved its big plot twist for sweeps week.
- ratingsEvaluative scores assigned
- NielsenTV ratings firm
- prime timeEvening TV's busiest window
- NovemberEleventh month
- FebruarySecond month, often shortest
May · television · blockbuster · cliffhanger · season finale · stunts · stunt casting · episodes · special episode · viewers · networks · advertising · ad revenue · primetime · network television · drama · shocking · finale
- televisionTV, television, broadcast, TV shows, TV series
- Television Historygolden age, broadcast networks, network television, color TV, live broadcasts
- sitcomssitcom, sitcoms, episode, episodic, season
- TV lingoon air, off air, showrunner, cliffhanger, cue
- TV seriesTV series, drama series, sitcom, soap opera, miniseries
- weekMonday, Tuesday, Wednesday, Thursday, Friday