sugar bear

Sugar bear is a term of endearment, typically used for a romantic partner or child, combining the sweetness of sugar with the cuddly warmth of a bear.

It belongs to a family of affectionate nicknames that pair sweet foods with animals or other cute terms: honey bunny, sugar pie, sweetie bear.

Come here, sugar bear, and give me a hug.

The term gained some cultural currency through advertising mascots and characters but remains primarily a familiar pet name.