sales promotions
Temporary price incentives
Sales promotions are marketing tactics designed to boost short-term sales through special incentives.
These include coupons, rebates, contests, free samples, and limited-time discounts: The store ran sales promotions all through December.
Unlike advertising, which builds brand awareness over time, sales promotions aim for immediate action—getting customers to buy now rather than later.
- discountsSubtractions from full price
- couponsRedeemable discount certificates
- sweepstakesPrize contest decided randomly
- clearance salesHeavily discounted merchandise events
- end of seasonWhen a period concludes
price slash · rebates · flash sales · early bird special · holiday sales · trade shows · BOGO · samples · seasonal discounts · doorbusters · loyalty programs · influencer partnerships · volume discounts · giveaways · cashback · anniversary celebrations · markdown · limited-time offers
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
sales promotionsfull price
Amount without reductions
list price · MSRP · rack rate · premium pricing · price stability
sales promotionsrationing
Limiting distribution during scarcity
purchase limits · waitlists · artificial scarcity · allocation · demarketing