holiday sales

December shopping bargains

Holiday sales are retail promotions tied to major holidays—especially the period from Thanksgiving through Christmas and New Year's.

Retailers offer discounts to capture increased consumer spending: Holiday sales were up twelve percent from last year.

The term covers both the promotional events themselves and the revenue they generate.

Black Friday and Cyber Monday have become the most prominent holiday sales events.

Opposites
pricing strategy

holiday salesfull price

Amount without reductions

list price · retail price · MSRP · premium pricing · markup

seasonal timing

holiday salesoff-season

Low-demand period

regular season · mid-year

commercial activity level

holiday salesslow period

Interval of reduced activity

off-peak · buyer's market · economic slowdown

Family

holiday, sales

Familiarity
Top 50,000
Profile
Known to kids · Timeless · Concrete · Positive · Everyday, not technical · Rated G