demarketing
Deliberately reducing demand
Demarketing is the deliberate effort to reduce demand for a product or service.
Companies may demarket when supply is limited, when certain customers are unprofitable, or when promoting restraint serves public interest: The campaign demarketed sugary drinks to children.
Governments demarket tobacco and alcohol through warning labels, advertising bans, and taxes.
The term reverses the usual goal of marketing, which is to stimulate demand.
Choosing with care
- segmentationDivision into sections
- targetingSelecting as objective
- differentiationRecognizing meaningful differences
- qualifyingMeeting required criteria
screening · discourage · redirect · prioritize · strategic
Make smaller in degree
- decreaseBecome or make smaller
- discourageDiminish someone's confidence
- deterPrevent through intimidation
- dissuadeConvince not to
limit · curtail · suppress · dampen · shrink · downsize · minimize · cutback
State of being limited
- premiumAdded cost for better
- luxuryExpensive nonessential comfort
- selectiveChoosing with care
- rationingLimiting distribution during scarcity
quota · allocation · waitlist · membership · gated · elite · boutique · niche
Color of vegetation
- ecofriendlyNot harmful to nature
- conservationPreventing waste or loss
- anti-consumerismOpposition to excessive acquisition
- degrowthIntentional economic contraction movement
sustainable · overconsumption · minimalism · environmental · sufficiency · frugality
Against inhaling tobacco
Excessive visitor volume
- congestionExcessive accumulation causing blockage
- off-peakOutside busiest hours
- dispersalSpreading in many directions
- queuingStanding in ordered sequence
Venice · Barcelona · Amsterdam · saturation · overcapacity
selective
Choosing with care
- segmentationDivision into sections
- targetingSelecting as objective
- differentiationRecognizing meaningful differences
qualifying · screening · discourage · redirect · prioritize · strategic
reduce
Make smaller in degree
- decreaseBecome or make smaller
- discourageDiminish someone's confidence
- deterPrevent through intimidation
dissuade · limit · curtail · suppress · dampen · shrink · downsize · minimize · cutback · decline
exclusivity
State of being limited
rationing · quota · allocation · waitlist · membership · gated · elite · boutique · niche · prestige
green
Color of vegetation
- ecofriendlyNot harmful to nature
- conservationPreventing waste or loss
- anti-consumerismOpposition to excessive acquisition
degrowth · sustainable · overconsumption · minimalism · environmental · sufficiency · frugality
anti-smoking
Against inhaling tobacco
FDA · surgeon-general · PSA · restrictions · disclosures
overtourism
Excessive visitor volume
- congestionExcessive accumulation causing blockage
- off-peakOutside busiest hours
- dispersalSpreading in many directions
queuing · Venice · Barcelona · Amsterdam · saturation · overcapacity
demarketingmarketing
Promoting goods to consumers
promotion · sales promotion · customer acquisition · market expansion · remarketing
demarketingpromotion
Rank increase or publicity
marketing · advertising · product promotion · brand promotion · sales promotion
market, marketing, supermarket, markets, marketer, marketed, hypermarket, minimarket, remarket