radiothon

On-air donation drive

A radiothon is a lengthy broadcast on radio (or by extension television) designed to raise money for a charity or cause, typically featuring entertainment, appeals for donations, and running tallies of funds collected.

The format combines marathon duration with pledge drives: The public radio station's annual radiothon raised over two million dollars.

Telethon is the television equivalent.

fundraising

pledge

Binding promise given

contribution · goal · thermometer · call-to-action · milestone · fundraiser · backer · supporter · benefactor · giving

broadcast

airwaves

Radio frequency spectrum

DJ · listener · program · show · talkshow · call-in · on-air · simulcast · streaming · announcer

philanthropy

charity

Voluntary aid for others

altruism · generosity · goodwill · humanitarianism · volunteerism · advocacy · outreach · welfare · relief · aid

Categories
Opposites
broadcast medium

radiothontelethon

Extended charity broadcast

television broadcast · livestream · webcast · podcast · simulcast

event duration

radiothonnews bulletin

Brief broadcast announcement

station identification

purpose

radiothonpaid programming

Purchased broadcast time

infomercial · sponsored content

Family

radiothons

Familiarity
Top 500,000
Profile
Timeless · Positive · Everyday, not technical · Rated G