radiothons

On-air charity drives

Radiothons are broadcast fundraising events where a radio station solicits donations over an extended period, typically lasting several hours or days.

The format usually features entertainment, guest appearances, and appeals interspersed with pledge drives: The public radio station's annual radiothon raised two million dollars.

The model has been adapted to television as telethons.

fundraising

pledges

Formal promises given

matching gift · donor · contribution · goal · thermometer · volunteer · caller · sponsor · charity · nonprofit

broadcast

airtime

Scheduled transmission period

station · programming · simulcast · studio · microphone · announcer · DJ · segment · countdown · affiliate

incentive

tote bag

Open fabric shopping sack

thank-you · swag · exclusive content · early access · recognition · matching funds · stretch goal · donor wall · certificate · bumper sticker

causes

children's hospital

Healthcare facility for youth

  • NPRNonprofit American broadcaster
  • PBSNon-profit educational broadcaster
  • St. JudePatron of lost causes

muscular dystrophy · Jerry Lewis · pediatric · medical research · emergency relief · disaster fund · food bank · scholarship fund · awareness campaign · testimonial

Opposites
broadcast medium

radiothonstelethons

Lengthy charitable broadcasts

funding model

radiothonscommercial breaks

Broadcast advertising intervals

subscription services · infomercials

fundraising method

radiothonssilent auctions

Charity sales without auctioneers

private donations · bequests

Family

radiothon

Familiarity
Top 500,000
Profile
Timeless · Concrete · Positive · Everyday, not technical · Rated G