publicization

Spreading the word

Publicization is the act of making something public or widely known.

The word is a somewhat awkward nominalization of publicize, used when a writer needs a noun form: The publicization of the scandal forced the CEO to resign.

Publicity often serves the same purpose more gracefully.

disclosure

transparency

State of being see-through

unveil · divulge · declassify · leak · broadcast · reporting · openness · accessibility · whistleblower · expose

marketing

campaign

Organized effort toward goal

commercials · endorsement · sponsorship · launch · billboard · infomercial · slogan · jingle · copywriting · targeting

awareness

consciousness

State of sentient awareness

attention · notoriety · prominence · familiarity · perception · enlightenment · understanding · knowledge · mindfulness · media coverage

Opposites
disclosure vs concealment

publicizationsecrecy

Practice of hiding information

concealment · suppression · cover-up · hiding · classification

visibility vs obscurity

publicizationburial

Placing deceased underground

obfuscation · burying · blackout · shrouding · veiling

scope of awareness

publicizationprivatization

State sells public assets

restriction · confidentiality · sequestration · compartmentalization · internalization

Family

public, publish, republic, publication, publicity, publishing, publicize, publisher, publicized

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Abstract · Rated G