pre-ordering

Buying before release

Pre-ordering is placing an order for something before it becomes available.

Video games, books, and concert tickets are commonly pre-ordered to guarantee access on release day: I pre-ordered the new album so it arrives the day it drops.

Retailers use pre-orders to gauge demand.

Also spelled preordering.

fulfillment

shipping

Transporting goods to destinations

stock · backorder · allocation · distribution · warehouse · dispatch · processing · availability · restock · supply

commitment

deposit

Place for safekeeping

obligation · confirmation · reservation · hold · non-refundable · cancellation · binding · checkout · purchase · transaction

exclusivity

bonus

Reward beyond expectation

members-only · exclusive · reserved · scarce · numbered · signed · variant · deluxe · premium · sold-out

anticipation

countdown

Backward enumeration to zero

buzz · waiting · expectation · impatience · longing · curiosity · enthusiasm · craving · unveiling · announcement

promotion

discount

Reduced price offered

savings · deal · offer · campaign · announcement · trailer · marketing · retailer · DLC · merchandise

Categories
Opposites
purchase timing

pre-orderingin-store pickup

Retrieving orders at retailer

acquisition method

pre-orderingimpulse buying

Unplanned purchase decision

grab-and-go · window shopping

product lifecycle position

pre-orderingsecondhand buying

Purchasing pre-owned merchandise

Family

preordering

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G