pre-order bonus
Early buyer incentive
A pre-order bonus is an incentive offered to customers who purchase a product before its official release date.
Common in video games, the bonus might be exclusive in-game content, early access, or physical items like art books or figurines: The pre-order bonus includes a unique weapon skin.
These bonuses encourage early commitment and help publishers gauge demand.
- exclusiveLimited to one group
- DLCSupplemental game content
- gold editionEnhanced product variant
- collectibleObject worth amassing
- collector's itemObject valued for rarity
unlock · digital · digital download · incentive · limited time offer · retailer · artwork · skin · cosmetic · figurine · soundtrack · deluxe · preload · reservation · deposit · hype · unboxing · in-game
- game launchesmidnight release, early access, launch party, launch trailer, beta release
- media packagingjewel case, sleeve, jacket, box set, liner notes