launch trailer

Release day promo

A launch trailer is a promotional video released to announce that a video game, film, or other media product is now available.

Unlike teasers or gameplay trailers released during development, launch trailers mark the official release date: The launch trailer dropped at midnight when the game went live.

They typically combine cinematic footage with review quotes or accolades.

Related

announcement · world premiere · debut · release · hype · day one · countdown · footage · preview · behind the scenes · sneak peek · showcase · coming soon · release date · cutscene · promotional · video · marketing

Opposites
temporal position in marketing cycle

launch trailerfirst look

Initial viewing opportunity

content type/purpose

launch trailergameplay footage

Video showing a game being played

let's play · walkthrough · livestream · demo · speedrun

purpose/function

launch trailerreview

Critical written assessment

critical analysis · bug report · refund request · negative review · post-mortem

Family

launch, trailer, launches, launched, launching, launcher, launchers, trailers

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Positive · Rated G