personal ad

Lonely hearts listing

A personal ad is a short notice placed in a newspaper or website seeking romantic or sexual connection.

The advertiser describes themselves and what they're looking for: She met her husband through a personal ad.

Personal ads developed their own shorthand—SWF (single white female), ISO (in search of), LTR (long-term relationship).

The format has largely migrated to dating apps.

dating

profile

Side-facing outline

companionship · relationship · lonely hearts · introduction · meet · eligible · bachelor · bachelorette · soulmate · partner

classified

newspaper

Printed periodical of current events

announcement · section · column · print · publication · periodical · weekly · daily · subscriber · reader

online

profile

Side-facing outline

  • appMobile device software
  • swipeQuick sliding motion
  • algorithmFinite problem-solving procedure

match · OkCupid · platform · username · photo · bio · inbox · message · notification · filter

self-description

height

Vertical extent upward

  • ageDuration of existence
  • interestsWhat engages or benefits
  • hobbiesLeisure activities for pleasure

profession · non-smoker · athletic · adventurous · outgoing · sincere · honest · funny · caring · attractive

Categories
Opposites
communication directness

personal addirect approach

Unsubtle, frontal method

cold approach · blind date · pickup

public vs. private solicitation

personal adword of mouth

Information passed through conversation

advertising purpose

personal adclassified ad

Brief paid newspaper notice

job posting

Family

person, personal, personality, personally, advertisement, impersonal, personable, impersonality, personal ads

Familiarity
Top 100,000
Profile
Used worldwide · Concrete · Everyday, not technical · Rated PG