opt-ins

Voluntary sign-ups made

Opt-ins are things you actively choose to receive or participate in, rather than having to decline or cancel.

The term comes from marketing and data privacy contexts where users must explicitly agree to receive communications or share information: We only send newsletters to opt-ins.

The singular opt-in functions as both noun and adjective: an opt-in system, that's an opt-in.

consent

subscriptions

Recurring access agreements

enrollments · authorizations · approvals · acceptances · confirmations · registrations · consents · acknowledgments · activations · selections

marketing

newsletters

Periodic subscriber communications

notifications · updates · alerts · campaigns · communications · messaging · SMS · texts · offers · deals

privacy

data sharing

Exchanging information between parties

compliance · disclosure · terms · policies · collection · processing · third-party · analytics · profiling · telemetry

participation

programs

Coded instructions for computers

surveys · beta testing · pilots · memberships · benefits · rewards · loyalty · contributions · involvement · engagement

Categories
Opposites
consent mechanism

opt-insopt-outs

Decisions to withdraw

unsubscribes · auto-enrollment · withdrawals · revocations · dropouts

enrollment default

opt-insopt-outs

Decisions to withdraw

pre-registration · bundled services

Family

opting

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G