normalise

Bring to standard

Normalise is the British spelling of normalize.

To normalise something is to make it normal or standard—to bring it within expected parameters.

Data gets normalised to allow comparison across different scales.

Behaviors become normalised when society stops treating them as unusual: Social media has normalised sharing personal details with strangers.

The word often carries skepticism about whether the thing being normalised should be.

standardize

standardize

Make things match norms

conformity · regularize · homogenize · unify · protocol · specification · benchmark · metrics · parameters · interoperability

adjust

adjust

Change to fit better

correct · rectify · refine · tune · optimize · balance · level · scale · recalibrate · zero

destigmatize

acceptance

Consent to receive

routine · ordinary · unremarkable · destigmatize · validate · legitimize · acknowledge · embrace · openness · awareness

social

conform

Behave as expected

mainstream · adapt · adjust · belong · acceptance · convention · expectation · socialization · deviance · othering

Opposites
social/cultural acceptance

normalisestigmatise

Mark with dishonor

pathologise · demonise · marginalise · othering · taboo

statistical/technical processing

normaliseskew

Twist from straight

distort · exaggerate · bias · inflate · deflate

diplomatic/political relations

normaliserupture

Violent tearing apart

estrange · isolate · embargo · sanction · cut ties

Phrases
Family

normality, normalize, normalizing, normalization, normalized, normalised, normalizes, normalises, normalisation

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Timeless · Abstract · Everyday, not technical · Rated G