microtarget
Hyper-focus marketing aim
Microtarget is to direct advertising or political messaging at narrowly defined demographic groups, using data analysis to identify and reach specific audiences: The campaign microtargeted suburban mothers concerned about school safety.
The practice relies on collecting detailed information about individuals' preferences, behaviors, and beliefs to craft tailored appeals.
Common in both marketing and electoral politics.
Those who cast ballots
- swingSuspended recreational seat
- battlegroundLocation of armed combat
- constituentsParts of a whole
- precinctAdministrative jurisdiction zone
canvassing · door-to-door · get-out-the-vote · electorate · gerrymandering · redistricting · turnout · polling
Extracting patterns from datasets
- algorithmsFinite instruction sequences
- segmentationDivision into sections
- psychographicsConsumer personality-based segmentation
- clusteringForming concentrated groups
Re-advertising to past visitors
- personalizationTailoring to individual needs
- cookiesSmall sweet baked goods
- behavioralRelating to conduct
- trackingMonitoring location over time
banners · clickthrough · conversion · geofencing · programmatic · impressions · sponsored · attribution
Accuracy of measurement
- customizationModification to individual preference
- optimizationMaximizing efficiency or performance
- personalizationTailoring to individual needs
- one-to-oneExactly paired correspondence
granular · surgical · individualized · bespoke · laser-focused
voters
Those who cast ballots
- swingSuspended recreational seat
- battlegroundLocation of armed combat
- constituentsParts of a whole
precinct · canvassing · door-to-door · get-out-the-vote · electorate · gerrymandering · redistricting · turnout · polling · persuadables
data-mining
Extracting patterns from datasets
- algorithmsFinite instruction sequences
- segmentationDivision into sections
- psychographicsConsumer personality-based segmentation
retargeting
Re-advertising to past visitors
- personalizationTailoring to individual needs
- cookiesSmall sweet baked goods
- behavioralRelating to conduct
tracking · banners · clickthrough · conversion · geofencing · programmatic · impressions · sponsored · attribution · pixel
precision
Accuracy of measurement
- customizationModification to individual preference
- optimizationMaximizing efficiency or performance
- personalizationTailoring to individual needs
one-to-one · granular · surgical · individualized · bespoke · laser-focused
microtargetbroadcast
Transmitted media signal
mass market · mass communication · spray and pray · carpet bomb · mass appeal
microtargetuntargeted
Not aimed specifically
imprecise · generalize · indiscriminate · scatter · scattershot