media framing
How stories slant
Media framing is how news outlets shape perception by choosing what to emphasize, what to omit, and how to present information.
The same event can be framed as a protest or a riot, a tax hike or a revenue adjustment.
Framing influences public opinion not by stating conclusions but by structuring how audiences interpret facts: Critics accused the network of framing the policy as a crisis rather than a debate.
- gatekeepingControlling access to something
- salienceState of standing out
- primingMaking ready beforehand
- agenda-settingControlling which issues dominate
- propagandaBiased information for influence
schema · spin · spin doctor · talking points · selective attention · cognitive bias · interpretation · mental model · visual cues · sound bites · perception · rhetoric · emotional resonance · heuristics · editing techniques · fake news · sensationalism · disinformation
- media influenceagenda setting, gatekeeping, priming, salience, filter bubble
- media languageheadlines, captions, subtitles, soundbites, taglines
- press powerwatchdog role, agenda setting, gatekeeping, investigative journalism, investigative reporting
- framingreframing, frame of reference, beam, stud, rafter
- mediatelevision, news, broadcasting, video, radio station
- biasprejudice, racism, bigotry, sexism, ageism
media framingraw data
Unanalyzed collected information
bare facts · primary sources · direct quotation · direct observation · court documents
media framingdirect observation
Watching something personally occur
eyewitness account · being there · lived experience · personal witness · ground truth
media framingfull disclosure
Withholding no information