market research firm

Studies buyer behavior

A market research firm is a company that gathers and analyzes information about consumers, markets, and competitors on behalf of businesses.

These firms conduct surveys, focus groups, and data analysis to help clients understand buying habits, test new products, or evaluate advertising effectiveness: We hired a market research firm to assess demand before launching.

Related

customer journey · insights · polling · exit poll · demographics · trends · questionnaire · blind study · sample · Nielsen · brand · strategy · consultant · report · white paper · findings · respondents · interviews

Opposites
business function

market research firmadvertising agency

Company creating promotional content

marketing agency · creative agency · PR firm · branding agency · production company

information flow direction

market research firmadvertising agency

Company creating promotional content

broadcaster · publisher

knowledge direction

market research firmspin doctor

Favorable interpretation specialist

Family

market, research, firm, markets, marketed, marketing, marketer, marketers, marketplace

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Rated G