lumbersexuals

Urban woodsman aesthetic

Lumbersexuals are urban men who adopt the rugged aesthetic of outdoor laborers—full beards, flannel shirts, work boots—without actually working in trades or wilderness.

The term blends lumberjack with metrosexual, suggesting careful grooming disguised as rustic masculinity: The coffee shop was full of lumbersexuals with perfectly trimmed beards.

aesthetic

beards

Hair on chins

boots · beanies · tattoos · grooming · mustaches · workwear · raw denim · heritage · vintage · Americana

identity

hipsters

Countercultural trend-chasers

Portland · gentrification · irony · subculture · trend · poseurs · affectation · Instagram · coffeeshops · breweries

critique

appropriation

Unauthorized claiming or allocation

satire · mockery · stereotype · superficiality · commodification · posturing · cosplay · disconnect · privilege · romanticization

Opposites
aesthetic authenticity

lumbersexualslumberjacks

Professional tree fellers

loggers · foresters · woodsmen · outdoorsmen · backwoodsmen

masculine aesthetic style

lumbersexualsmetrosexuals

Style-conscious heterosexual men

preppies · yuppies · suits · minimalists · tech bros

urban vs. rural identity

lumbersexualsfarmers

Land-cultivating occupation holders

good ol' boys · rednecks · hillbillies

Family

lumbersexual

Familiarity
Top 1,000,000
Profile
Mostly American · Everyday, not technical · Rated PG