late night ads

After-midnight television pitches

Late night ads are television commercials that air in the early morning hours, typically between midnight and 6 AM.

These slots are cheap, so they attract products that can't afford prime time or don't want mainstream scrutiny: infomercials for kitchen gadgets, phone sex lines, get-rich-quick schemes, dubious supplements.

The term evokes a particular aesthetic of low production values and aggressive pitches: It looked like something from a late night ad.

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production value/prestige

late night adsSuper Bowl ads

Championship football commercials

Coca-Cola ads

Family

late, night, lately, later, latest, lateness, nightly, nights, nighttime

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Timeless · Concrete · Everyday, not technical · Rated PG