as seen on tv

Related

gimmick · latenight · ordering · operators · 1800 · demonstrator · testimonials

Opposites
marketing channel/discovery method

as seen on tvword of mouth

Information passed through conversation

underground · hidden gem · unadvertised · unpromoted · cult favorite

product quality perception

as seen on tvpremium quality

Highest standard available

luxury goods · artisanal · handcrafted · heirloom quality · built to last

exclusivity and availability

as seen on tvlimited edition

Small intentional production run

exclusive · hard to find · invite only · waitlist · bespoke

Familiarity
Top 2,000,000