incentivise

Offer a reward

To incentivise is to motivate someone by offering rewards or benefits—the British spelling of incentivize.

Companies incentivise employees with bonuses, governments incentivise behavior through tax breaks: The scheme was designed to incentivise homeowners to install solar panels.

The word belongs to business and policy jargon, where it often replaces simpler words like encourage or reward.

reward

bonus

Reward beyond expectation

discount · cashback · subsidy · grant · tax break · dividend · profit-sharing · stock options · kickback · bounty

motivate

motivate

Cause to act

drive · inspire · propel · galvanize · energize · stimulate · urge · push · nudge · goad

policy

subsidy

Financial assistance from government

exemption · allowance · stimulus · rebate · voucher · concession · tariff · quota · regulation · mandate

Opposites
motivation direction

incentivisedisincentivise

Make something less attractive

penalise · penalize · punish · deter · disincentivize

agency and freedom

incentivisecoerce

Obtain by intimidation

force · compel · mandate · command · dictate

Family

incentivize, disincentivize, incentivized, incentivizing, incentivizes, incentivised, incentivises, incentivising, disincentivizes

Familiarity
Top 500,000
Profile
Timeless · Abstract · Everyday, not technical · Rated G