good will
Kindness toward others
Good will is a friendly or benevolent attitude toward others: The neighbors showed good will by bringing food during the illness.
In business, goodwill (usually one word) is an intangible asset representing reputation, customer relationships, and brand value beyond physical assets: The company paid extra for the goodwill of the acquired firm.
The phrase good will toward men echoes biblical language about peace and kindness.
Considerate, caring disposition
- compassionConcern for others' distress
- generosityReadiness to give freely
- altruismPrioritizing others' wellbeing
- empathySharing another's emotions
warmth · humanity · goodness · caring · gentleness · understanding · sympathy · graciousness
Harmonious mutual connection
- cooperationJoint action toward shared aims
- reconciliationRestoration of friendly relations
- peacemakingResolving conflicts through negotiation
- détenteEasing of strained relations
entente · harmony · mutual respect · understanding · friendship · amity · bridge-building · olive branch
Generous giving for others
- donationVoluntary charitable gift
- almsgivingGiving to the needy
- fundraisingSoliciting money for organizations
- nonprofitOrganization serving public good
humanitarian aid · relief · benefactor · volunteerism · giving · contribution · endowment · grant
Confidence in another
- credibilityQuality inspiring trust
- trustworthinessQuality of being reliable
- reliabilityConsistent, predictable performance
- standingPosition, physical or social
public image · customer loyalty · brand loyalty · respect · esteem · confidence · word of mouth
Valuable right without substance
- balance sheetAssets-liabilities-equity report
- amortizationGradual debt reduction schedule
- acquisitionAct of obtaining something
- mergerCorporate combination
book value · fair value · capitalization · financial statement · due diligence · synergy · brand value · write-down
kindness
Considerate, caring disposition
- compassionConcern for others' distress
- generosityReadiness to give freely
- altruismPrioritizing others' wellbeing
empathy · warmth · humanity · goodness · caring · gentleness · understanding · sympathy · graciousness · helpfulness
rapport
Harmonious mutual connection
- cooperationJoint action toward shared aims
- reconciliationRestoration of friendly relations
- peacemakingResolving conflicts through negotiation
détente · entente · harmony · mutual respect · understanding · friendship · amity · bridge-building · olive branch · peace offering
philanthropy
Generous giving for others
- donationVoluntary charitable gift
- almsgivingGiving to the needy
- fundraisingSoliciting money for organizations
nonprofit · humanitarian aid · relief · benefactor · volunteerism · giving · contribution · endowment · grant · bequest
trust
Confidence in another
- credibilityQuality inspiring trust
- trustworthinessQuality of being reliable
- reliabilityConsistent, predictable performance
standing · public image · customer loyalty · brand loyalty · respect · esteem · confidence · word of mouth
intangible asset
Valuable right without substance
- balance sheetAssets-liabilities-equity report
- amortizationGradual debt reduction schedule
- acquisitionAct of obtaining something
merger · book value · fair value · capitalization · financial statement · due diligence · synergy · brand value · write-down · revaluation
- open-heartednesskindness, warmth, caring, giving, empathy
- moral sayingsdo unto others, golden rule, do the right thing, honesty is the best policy, treat others fairly
- ethicsmorality, deontology, dignity, sanctity of life, utilitarianism
- moral philosophymoral philosophy, moral judgment, moral reasoning, moral principles, moral conduct
- German PhilosophyKant, Hegel, Nietzsche, Schopenhauer, Heidegger
- KantKant, categorical imperative, a priori, thing-in-itself, noumena
good willill will
Hostile or unfriendly feeling
malice · malevolence · spite · malicious intent · hostility
good willhostility
Antagonistic disposition toward others
antagonism · enmity · animosity · bad blood · acrimony
good willresentment
Persistent bitter displeasure
bitterness · grudge · rancor · spite · pettiness