upmarket
Catering to wealth
Upmarket means appealing to or designed for affluent consumers with sophisticated tastes: an upmarket boutique, upmarket cosmetics.
The term positions products, services, or neighborhoods on a scale of price and prestige.
To move upmarket is to target wealthier customers or improve quality.
More common in British English; Americans often say upscale.
Marked by costly elegance
- opulentOstentatiously wealthy
- sumptuousSplendidly rich and costly
- lavishAbundant beyond necessity
- plushThick-pile soft fabric
extravagant · palatial · swanky · ritzy · posh · deluxe · decadent · ornate
Tasteful, current flair
- fashionableCurrently in style
- trendyCurrently in vogue
- elegantGracefully refined, tasteful
- sophisticatedWorldly and cultured
polished · stylish · classy · designer · bespoke · tailored · tasteful · refined
Educated in arts, manners
- sophisticatedWorldly and cultured
- elegantGracefully refined, tasteful
- tastefulAesthetically appropriate and pleasing
- gracefulElegant in movement
genteel · urbane · cosmopolitan · discerning · polished · cultivated · well-appointed · understated
Limited to one group
- aristocraticOf hereditary nobility
- upper-classSocially and economically privileged
- privilegedHaving special advantages
- gentryHighborn but not noble
socialite · establishment · influential · well-heeled · moneyed · affluent · landed · blue-chip
High in price
- priceyCosting a lot
- premiumAdded cost for better
- exclusiveLimited to one group
- overpricedCosting more than warranted
exorbitant · steep · prohibitive · dear · inflated · splurge · big-ticket · eye-watering
Notable and respected
- esteemedGreatly respected, admired
- reputableHaving a good name
- renownedWidely known and esteemed
- acclaimedPublicly and enthusiastically praised
respected · prominent · notable · sought-after · aspirational · coveted · desirable · blue-ribbon
luxurious
Marked by costly elegance
plush · extravagant · palatial · swanky · ritzy · posh · deluxe · decadent · ornate · gilded
chic
Tasteful, current flair
- fashionableCurrently in style
- trendyCurrently in vogue
- elegantGracefully refined, tasteful
sophisticated · polished · stylish · classy · designer · bespoke · tailored · tasteful · refined · sleek
cultured
Educated in arts, manners
- sophisticatedWorldly and cultured
- elegantGracefully refined, tasteful
- tastefulAesthetically appropriate and pleasing
graceful · genteel · urbane · cosmopolitan · discerning · polished · cultivated · well-appointed · understated · classic
exclusive
Limited to one group
- aristocraticOf hereditary nobility
- upper-classSocially and economically privileged
- privilegedHaving special advantages
gentry · socialite · establishment · influential · well-heeled · moneyed · affluent · landed · blue-chip · members-only
costly
High in price
overpriced · exorbitant · steep · prohibitive · dear · inflated · splurge · big-ticket · eye-watering · pricy
distinguished
Notable and respected
acclaimed · respected · prominent · notable · sought-after · aspirational · coveted · desirable · blue-ribbon · award-winning
upward, supermarket, uptown, upscale, supermarkets, hypermarket, downmarket, minimarket, hypermarkets