datamining
Extracting hidden patterns
Datamining (also data mining) is the process of analyzing large datasets to discover patterns, correlations, or useful information.
In computing and business, it's a legitimate analytical technique: The company used datamining to identify customer trends.
The term often carries negative connotations when it describes extracting personal information from users without their full awareness: Social media platforms have been accused of datamining their users.
Forming concentrated groups
- classificationSystematic grouping by traits
- regressionReturn to former state
- decision treesBranching predictive model structures
- neural networksLayered computational learning systems
pattern recognition · preprocessing · extraction · sampling · algorithms · machine learning · scraping · ETL
Recurring arrangements or designs
- insightsPenetrating understandings gained
- correlationsStatistical relationships between variables
- trendsPrevailing directions of change
- anomaliesDepartures from expected patterns
relationships · predictions · associations · outliers · segmentation · profiling · inference · signals
Organized electronic information collections
- datasetsOrganized digital records
- SQLDatabase manipulation language
- HadoopOpen-source cluster framework
- cloud computingInternet-delivered digital infrastructure
storage · servers · processing · queries
Freedom from observation
- surveillanceSystematic observation of subjects
- consentVoluntary agreement given
- GDPREU data protection law
- anonymizationRemoving identifying information
tracking · profiling · cookies · targeted advertising · Cambridge Analytica · opt-out · exploitation · transparency
clustering
Forming concentrated groups
- classificationSystematic grouping by traits
- regressionReturn to former state
- decision treesBranching predictive model structures
neural networks · pattern recognition · preprocessing · extraction · sampling · algorithms · machine learning · scraping · ETL
patterns
Recurring arrangements or designs
- insightsPenetrating understandings gained
- correlationsStatistical relationships between variables
- trendsPrevailing directions of change
anomalies · relationships · predictions · associations · outliers · segmentation · profiling · inference · signals
databases
Organized electronic information collections
- datasetsOrganized digital records
- SQLDatabase manipulation language
- HadoopOpen-source cluster framework
cloud computing · storage · servers · processing · queries
privacy
Freedom from observation
- surveillanceSystematic observation of subjects
- consentVoluntary agreement given
- GDPREU data protection law
anonymization · tracking · profiling · cookies · targeted advertising · Cambridge Analytica · opt-out · exploitation · transparency · regulation
dataminingintuition
Instinctive immediate understanding
guesswork · casual observation · anecdotal evidence · gut instinct · chance encounter
dataminingdata collection
Systematic accumulation of facts
data entry · primary research · field work · content creation · field research
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