cut-through

Faster alternate route

Cut-through is a path or route that bypasses the main way, typically shorter or faster: We took a cut-through behind the shopping center.

In business contexts, cut-through refers to the ability to penetrate noise or clutter and make an impact: The ad campaign lacked cut-through with younger audiences.

As an adjective, it describes directness that gets results: Her cut-through approach solved problems others had danced around for months.

shortcut

bypass

Route that skirts obstacles

backstreetMinor road, secondary
alleywayNarrow urban passage
passageSegment of text

lane · footpath · pathway · side road · underpass · tunnel · crosscut · corridor · walkway · trail

marketing

breakthrough

Sudden important advance

impactForceful contact or consequence
standoutExceptional person or thing
resonanceAmplified oscillation at natural frequency

memorability · differentiation · attention · visibility · engagement · reach · penetration · messaging · branding · salience

directness

bluntness

Frank, unvarnished manner

candorUnguarded truthfulness
franknessDirect, unguarded honesty
forthrightnessQuality of being direct

plainness · straightforwardness · clarity · trenchancy · incisiveness · pointedness · succinctness · precision · simplicity · explicitness

physical

incision

Controlled cut into tissue

slicePortion cut off
gashDeep, ragged incision
slitNarrow elongated opening

opening · breach · penetration · severance · perforation · puncture · wound · tear · cleft · notch

cut-through

bypass

breakthrough

bluntness

incision

cut-through

Opposites

Categories

Family