core values
Guiding ethical principles
Core values are the fundamental beliefs or principles that guide a person's or organization's behavior and decisions.
Unlike passing preferences, core values represent what someone considers non-negotiable: Integrity is one of our core values.
The phrase appears frequently in mission statements and self-help contexts, sometimes sincerely, sometimes as corporate jargon that rings hollow without corresponding action.
- guiding principlesFoundational rules for conduct
- principlesFoundational moral beliefs
- beliefsAccepted truths, personal
- ethicsStudy of right conduct
- code of ethicsPrinciples governing professional conduct
integrity · personal integrity · morals · moral compass · foundation · mission · mission statement · purpose · true north · character · honesty · compass · authentic · stand for · walk the talk · guiding · trust · respect
- workplacehours, cubicle, desk job, holiday party, desk
- leadershipleadership styles, leader, leadership skills, boss, leading
- inner qualitiesintegrity, wisdom, courage, compassion, resilience
- brand philosophymission statement, vision statement, brand story, brand voice
- business philosophiescapitalism, free market, lean, kaizen, agile
- corporate jargonsynergy, stakeholders, deep dive, circle back, leverage
core valueslip service
Insincere expression of agreement
pretenses · virtue signaling · window dressing · facade · pretense
core, value, cores, cored, coring, hardcore, values, valued, valuing