guiding principles

Values to follow

Guiding principles are fundamental beliefs or values that direct decisions and behavior.

Organizations articulate them to ensure consistent action: Our guiding principles emphasize transparency and customer service.

Individuals rely on them too: Her guiding principles kept her honest when shortcuts tempted.

The phrase implies standards consulted regularly, not rules imposed from outside.

Related

ethical standards · north star · guiding light · accountability · compass · star · vision · justice · cornerstone · first principles · golden rule · rule of thumb · transparency · truth · bedrock · beliefs · alignment · values

Categories
Opposites
consistency vs. impulse

guiding principleswhims

Spontaneous, capricious notions

impulses · knee-jerk reactions · caprice · snap decisions · snap judgments

moral foundation vs. opportunism

guiding principlesopportunism

Exploiting circumstances for gain

expediency · amorality · self-interest · situational ethics · Machiavellianism

structure vs. chaos

guiding principleschaos

Complete disorder and confusion

randomness · aimlessness · purposelessness · drift · rudderlessness

Family

guide, principle

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Abstract · Positive · Everyday, not technical · Rated G