campaign ads
Election television spots
Campaign ads are advertisements promoting political candidates or ballot measures, especially during election season.
They range from positive messaging about a candidate's record to attack ads targeting opponents.
The term usually implies television or digital video spots: The campaign ads are relentless in swing states.
Unlike organic news coverage, campaign ads are paid placements with full editorial control.
- radio spotsBrief broadcast advertisements
- television commercialsPaid broadcast promotional segments
- voter outreachEfforts to reach electors
- get out the voteEffort to boost turnout
- propagandaBiased information for influence
fundraising · mudslinging · attack ads · debate · smear · billboards · primaries · super PACs · fact-check · canvassing · public opinion · airtime · air war · soundbite · endorsements · name recognition · media framing · battleground
- campaigningcandidate, canvassing, fundraising, rallies, rally
- 1972 ElectionNixon, McGovern, Watergate, landslide, reelection
- campaign costsad buys, direct mail, staff salaries, travel expenses, consulting fees
- political mediaCNN, MSNBC, NPR, PBS, Fox News
- recall electionsrecall election, recall petition, recall vote, removal from office, ouster
- mediatelevision, mass media, news, broadcasting, video
campaign adsdebates
Formal argumentative exchanges
town halls · speeches · press conferences · stump speeches · grassroots organizing