brand placement
Embedded commercial content
Brand placement is the practice of featuring commercial products or logos within entertainment media—films, television shows, video games—as a form of advertising.
Unlike traditional commercials, brand placement integrates products into the content itself: a character drinks a specific soda, drives a recognizable car, or uses a particular laptop.
The brand placement in that movie was so obvious it was distracting.
Also called product placement.
- native advertisingPaid media matching platform style
- advertisingPaid promotional communication
- sponsorshipFunded endorsement arrangement
- paid partnershipCompensated promotional arrangement
- logoCompany identifying symbol
movie · television · reality TV · celebrity · endorsement · subtle · marketing · embedded · integration · screen · screen time · product shot · visibility · commercial · soft sell · promotion · sneaky · backdrop
- Livestock Brandsquarter circle, hot iron
- retail dealscoupons, rebates, discounts, flash sales, cashback