book launches
New title unveilings
Book launches are events celebrating a new book's release, typically held at bookstores, libraries, or venues where the author reads excerpts, signs copies, and meets readers.
Publishers and authors use them to generate publicity and initial sales momentum.
The term also refers more broadly to the promotional campaign surrounding a book's debut: The publisher planned an ambitious book launch with a twelve-city tour.
- meet the authorPublic appearance by writer
- venuePlace of occurrence
- red carpetCeremonial welcome flooring
- authorCreator of written works
- photo opportunitiesStaged moments for press
press releases · advertisements · crowd · panel discussions · audience · literary festivals · invitations · bestseller · first edition · advance copies · publisher · literary agent · speech · autograph · author readings · catering · readers · podium
- publishingpublishers, editors, editor, publishing house, books
- book fairspublishers, exhibitors, exhibition halls, author signings, author readings
- bookstoresbookshelves, bookstores, bookshops, booksellers, indie bookstores
- fan eventsfan conventions, fan fest, meet and greets, fan meetups, fan meetup
- book festivalsliterary festivals, author readings, author signings, readings, author talks
- Author Resourcesstyle guides, self-publishing, author bios