blurbing
Crafting cover quotes
Blurbing is the act of writing or providing promotional quotes for books, films, or other products.
Publishers often recruit famous authors for blurbing duties, seeking brief endorsements for dust jackets: She spent the weekend blurbing novels for her editor friends.
The word can carry a faintly cynical edge, suggesting the mechanical production of praise.
Sleeved upper-body covering
- synopsisCondensed version of content
- teaserSomething that piques interest
- hookCurved catching device
- premiseFoundation for logical argument
plot · bestseller · novel · author · genre · fiction · nonfiction · storyline
Expression of approval
- acclaimEnthusiastic public approval
- testimonialStatement praising someone's qualities
- kudosPraise and honor
- commendationFormal expression of approval
approval · plaudit · recommendation · rave · quote · favorable · vouching · backing
jacket
Sleeved upper-body covering
premise · plot · bestseller · novel · author · genre · fiction · nonfiction · storyline · characters
praise
Expression of approval
- acclaimEnthusiastic public approval
- testimonialStatement praising someone's qualities
- kudosPraise and honor
commendation · approval · plaudit · recommendation · rave · quote · favorable · vouching · backing · recognition
tagline
Memorable branding phrase
- copywritingCreating promotional text
- hypeExaggerated promotional fanfare
- buzzContinuous low drone
pitch · plug · teaser · publicity · branding · campaign · slogan · marketing · launch · content
blurbingcritiquing
Examining and judging quality
panning · criticizing · evaluating · analyzing · reviewing
blurbingtrashing
Destroying or criticizing harshly
savaging · panning · denouncing · condemning · excoriating