attitude change
Mind going different
Attitude change is a shift in someone's evaluation of a person, idea, or thing—from favorable to unfavorable or vice versa.
The term appears frequently in psychology and persuasion research: The campaign produced measurable attitude change among voters.
Attitude change can happen gradually through experience or suddenly through compelling arguments or emotional appeals.
- conformityAdherence to norms
- peer pressureInfluence from one's equals
- social normsShared behavioral expectations
- implicit biasAutomatic, unintentional stereotyping
- persuasionConvincing through reasoning
groupthink · deradicalization · cognitive dissonance · social psychology · cultural assimilation · changed my mind · second thoughts · rationalization · social proof · emotional contagion · wake up call · social influence · brainwashing · rethink · seeing the light · open mind · new perspective · justification
- influenceinfluence, persuasion, sway, clout, leverage
- social psychologysocial behavior, conformity, social influence, attribution, groupthink
- inner changepersonal growth, mindset shift, perspective shift, self-discovery, epiphany
- persuasionpersuade, persuasion, persuasive, convince, convincing
- reinventionfresh start, starting over, new beginning, clean slate, new chapter
- biasprejudice, racism, bigotry, sexism, ageism
attitude changestubbornness
Refusal to yield
rigidity · closed-mindedness · dogmatism · inflexibility · obstinacy
attitude changereactance
Opposition to alternating current
boomerang effect · backfire effect · inoculation · counterarguing