boomerang effect

Strategy rebounds spectacularly

The boomerang effect is when an action produces the opposite of its intended result.

A campaign against drug use might make drugs seem more appealing; a parent's strict rules might drive a teenager toward rebellion.

The term draws on the boomerang's flight path—thrown forward, it curves back toward the thrower.

Their attack ads had a boomerang effect, generating sympathy for their opponent.

backfire

unintended consequences

Unanticipated outcomes of actions

repercussions · self-defeating · misfire · recoil · backfired · overshoot · counteraction · retaliation · resistance · antagonism

rebound

return

Go back again

ricochet · echo · reversal · kickback · reciprocity · regression · cycle · circular · recurring · repeat

Categories
Opposites
effect direction

boomerang effectdirect effect

Result without intermediary

downstream effect · knock-on effect · cascade effect · ripple effect · domino effect

Family

effect, returned, effects, effective, returning, ineffective, boomerang, boomerangs, boomeranged

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Rated G