below the fold
Hidden until scrolling
Below the fold originally refers to the bottom half of a newspaper front page—the part hidden when the paper is folded for display.
Editors place the most important stories above the fold to catch buyers' eyes.
In web design, the term now means content that requires scrolling to see: We moved the signup button above the fold to increase conversions.
Anything below the fold gets less attention.
- scrollWound document of parchment
- scroll downMove display content upward
- webpageSingle online document
- web designWebsite visual planning
- newspaperPrinted periodical of current events
headline · news story · content · visibility · click · call to action · engagement · banner · ad placement · hidden · reveal · layout · design · print · digital · advertising · attention · viewable
- journalismreporters, interview, editors, student editors, school paper
- newspapersnewspaper, headlines, headline, news, articles
- landing pagesheadline, subheadline, call to action, CTA, submit button
- Book Idiomsby the book, closed book, open book, on the same page, same page
- Online Adsbanner ad, display ad, pop-up, ad placement, skyscraper
below the foldabove the fold
Visible without scrolling
front page · prime real estate · splash page · above the line · top billing
below the foldlead story
Most prominent news piece
top story · headline news · banner headline · cover story · breaking news
below the foldabove the fold
Visible without scrolling
front page · splash · featured · prominent · viewport
below, fold, lower, lowest, lowly, lowness, folds, folded, folding