Umbro

Football kit manufacturer

Umbro is a British sportswear brand specializing in football (soccer) apparel and equipment.

Founded in 1924, the company became synonymous with English football, supplying kits to the national team and numerous clubs.

The name, a compression of "Humphreys Brothers," now functions as shorthand for a certain style of athletic wear: He showed up in full Umbro gear.

brand

sportswear

Clothing for exercise

  • footballField sport with goals
  • soccerField sport with goals
  • kitGrouped supplies, one purpose

logo · diamond · Manchester · England · sponsor · jersey · shorts · tracksuit · athletic · apparel

football

kit

Grouped supplies, one purpose

jersey · shorts · socks · training · match · Premier League · World Cup · national team · club · professional

fashion

retro

Evoking recent past

casual · nineties · drill · grime · terrace · hooligan · lad · nostalgic · revival · collaboration

heritage

Manchester

Large English industrial city

legacy · archive · classic · traditional · iconic · longstanding · founding · origins · British manufacturing · Cheadle

Opposites
sport specialization

UmbroSpalding

Sporting goods company

Wilson · Titleist · Converse · Vans · Callaway

brand positioning

UmbroBalenciaga

Spanish-founded luxury brand

Starter · Champion · Supreme · Kappa

geographic/cultural identity

UmbroNike

Triumph personified

Under Armour · Adidas · Mizuno

Phrases
Family

umbrella, umbrellas, umbrage, penumbra, penumbral, penumbras, Umbrian, umbrageous

Familiarity
Top 1,000,000
Profile
Used worldwide · Concrete · Rated G