The North Face

Outdoor apparel company

The North Face is an American outdoor apparel and equipment company, known for jackets, backpacks, and gear designed for hiking, climbing, and cold weather.

The brand name references the north face of mountains in the Northern Hemisphere—the coldest and most challenging side to climb.

The company's products are popular both for serious outdoor use and as everyday streetwear: She wore her North Face fleece to class.

Related

mountain climber · hiking · outdoor · backpack · sleeping bag · tent · glacier · expedition · climb · fleece · gear · trail · trail running · wilderness · alpine · snow · cold · winter sports

Categories
Opposites
brand positioning/market segment

The North FaceChanel

French haute couture house

haute couture · Gucci · Prada · Louis Vuitton · Hermès

activity orientation

The North Facebusiness formal

Conservative professional attire standard

office attire · La-Z-Boy · couch potato · loungewear · sleepwear

geographic/climate association

The North FaceQuiksilver

Surf and snow apparel company

Billabong · Hawaiian shirt

Family

north, face, northern, northerly, northward, northwards, northerner, faced, faces

Familiarity
Top 200,000
Profile
Known to kids · Concrete · Everyday, not technical · Rated G