Too Faced

Beauty product company

Too Faced is a cosmetics brand known for playful, feminine packaging and products with whimsical names.

Founded in 1998, it became popular for items like Better Than Sex mascara and sweet-scented palettes.

The brand occupies the mid-to-high-end market, sold at Sephora and similar retailers.

I picked up the new Too Faced palette.

Related

peach · palette · cosmetics · glitter · pink · sweet · girly · bronzer · blush · primer · setting spray · highlighter · beauty · beauty guru · shimmer · playful · Instagram · cruelty free

Opposites
market tier/price point

Too FacedWet n Wild

Aquatic amusement destination

Maybelline · CoverGirl · Essence · Revlon · La Mer

brand aesthetic/identity

Too FacedClinique

Luxury skincare and cosmetics line

MAC

target demographic/vibe

Too FacedFenty Beauty

Celebrity-founded makeup company

minimalist aesthetic

Family

too, faced, face, faces, facing, faceless, facial, facially, surface

Familiarity
Top 500,000
Profile
Concrete · Rated G