YSL

French fashion letters

YSL is the abbreviation for Yves Saint Laurent, the French fashion house founded in 1961.

The initials appear on luxury clothing, handbags, cosmetics, and fragrances: She bought a YSL lipstick, That YSL bag costs a fortune.

In fashion contexts, the brand is often referred to simply by its initials rather than the full name.

brand

Yves Saint Laurent

French haute couture pioneer

couture · designer · logo · monogram · haute couture · runway · collection · atelier · French · prestige

beauty

lipstick

Cosmetic for coloring lips

cosmetics · fragrance · makeup · beauty counter · concealer · skincare · nail lacquer · lip gloss · eyeshadow · blush

fashion

tuxedo

Men's formal evening attire

power dressing · androgynous · bohemian · feminine · tailoring · silhouette · evening wear · accessories · handbags · stilettos

founder

Yves

French masculine given name

Algerian · couturier · visionary · revolutionary · icon · biography · museum · Marrakech · retrospective · legacy

Categories
Opposites
market positioning

YSLWalmart

Largest global retailer

H&M · Primark · Shein · Old Navy · Forever 21

fashion aesthetic

YSLL.L. Bean

Maine-based outdoor goods company

Brooks Brothers · Carhartt · plain · dowdy · frumpy

brand heritage

YSLShein

Ultra-cheap clothing retailer

Levi's · Ralph Lauren · Fashion Nova · Tommy Hilfiger · Calvin Klein

Familiarity
Top 500,000
Profile
Used worldwide · Concrete · Rated G