VO5

Drugstore hair brand

VO5 is a brand of hair care products, particularly known for inexpensive shampoos and styling gels sold in drugstores.

The name suggests five essential vitamins for hair health.

The brand became so ubiquitous that it sometimes appears generically: She picked up some VO5 at the dollar store.

brand

shampoo

Liquid hair cleanser

salon · bottle · formula · fragrance · affordable · budget · grocery · beauty · aisle · products

styling

mousse

Airy whipped preparation

  • gelWobbly semi-solid substance
  • hairsprayAerosol styling fixative
  • holdMaintain in grasp

texture · volumizing · finishing · spray · curl · wave · blowout · setting · sculpting · flexible

haircare

hot oil

Heated cooking fat

glossy · lather · rinse · scalp · strengthening · vitamins · nourishing · hydrating · smoothing · frizz

nostalgia

vintage

Quality from past eras

  • 1980sFourth-to-last twentieth-century decade
  • 1990sFinal twentieth-century decade
  • classicOf lasting excellence

retro · childhood · mom · grandmother · bathroom · memories · commercial · jingle · iconic · throwback

Categories
Opposites
market positioning/prestige

VO5Aveda

Botanical beauty brand

Redken · Paul Mitchell · Matrix · salon-quality

Familiarity
Top 500,000
Profile
Concrete · Everyday, not technical · Rated G