Herbal Essences

Floral hair products

Herbal Essences is a brand of shampoo and hair care products, known since the 1970s for botanical-themed marketing and, in later advertising, suggestive depictions of shower pleasure.

The name has become somewhat generic for fruity-scented drugstore shampoos: The bathroom smelled like Herbal Essences.

brand

Procter & Gamble

Major consumer goods corporation

body wash · drugstore · commercial · jingle · mass market

haircare

shampoo

Liquid hair cleanser

cleansing · moisturizing · scalp · volume · hydration · shine · smoothness · silky · nourishing · strengthening

fragrance

botanicals

Plant-based ingredients

  • rose hipsSeed pods from a thorny flower
  • coconutHard-shelled tropical drupe
  • honeyBees' viscous nectar product

mint · eucalyptus · lavender · jasmine · citrus · vanilla · chamomile · ylang-ylang · passionfruit · orchid

Categories
Opposites
brand positioning and exclusivity

Herbal EssencesRedken

Professional haircare manufacturer

Aveda · Paul Mitchell · Matrix

ingredient philosophy

Herbal EssencesNeutrogena

Mass-market skincare company

Rogaine · medicated shampoo

brand personality and marketing tone

Herbal EssencesVO5

Budget haircare brand

Family

herb, essential, essence, herbal, essentially, nonessential, herbalism, herbalists, essences

Familiarity
Top 500,000
Profile
Concrete · Everyday, not technical · Rated G