Mary Kay

Door-to-door cosmetics

Mary Kay is a cosmetics company known for its direct-sales model, where independent consultants sell products through home parties and personal networks.

The name often appears in contexts about multilevel marketing or side businesses: She sells Mary Kay.

A Mary Kay car refers to the pink Cadillacs awarded to top salespeople, which have become iconic symbols of the brand.

cosmetics

lipstick

Cosmetic for coloring lips

blush · concealer · eyeliner · powder · bronzer · highlighter · lipgloss · primer · palette · contour

directsales

consultant

Professional advice provider

catalog · commission · recruitment · downline · independent · home-based · starter kit · sales director · beauty consultant · networking

business

entrepreneurship

Creating and managing ventures

independent · commission · income · opportunity · career · recognition · awards · incentives

skincare

moisturizer

Hydrating skin cream

  • cleanserSubstance for removing grime
  • tonerImaging powder or facial astringent
  • serumBlood's watery portion

sunscreen · anti-aging · hydration · exfoliation · rejuvenation · complexion · wrinkles · facial · microdermabrasion · night cream

empowerment

leadership

Ability to direct others

independence · success · achievement · inspiration · advancement · self-esteem · ambition · determination · Golden Rule

Categories
Opposites
sales/distribution model

Mary KaySephora

Global beauty products retailer

Ulta · Maybelline · CoverGirl

corporate culture/image

Mary KayAxe

Men's grooming brand

Old Spice · Gillette

brand positioning/aesthetic

Mary KayMAC

Network card identifier

Fenty Beauty

Family

Mary, Kay

Familiarity
Top 200,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G