ITV2

UK entertainment network

ITV2 is a British free-to-air television channel launched in 1998 as a sister station to ITV.

It targets a younger audience with programming heavy on reality shows, American imports, and entertainment content.

The channel became particularly associated with *Love Island* and its surrounding coverage.

ITV2 is showing back-to-back episodes tonight.

audience

millennials

Those born 1981-1996

viewership · ratings · fandom · hashtag · trending · viral · binge-watching · streaming · catchup

programming

gameshows

Televised competitions with prizes

reruns · spinoffs · highlights · latenight · primetime · episodes · seasons · schedule

popculture

celebrity

Widely recognized public figure

  • gossipInformal talk spreading rumors
  • memesSelf-propagating cultural units
  • influencerPerson with promotional reach

twitter · superfans · viral · trending · reality · dating · drama · entertainment · tabloid · unscripted

British

Freeview

Free UK digital television

commercial · broadcasting · digital · catchup · regional · advertising · sponsorship · timeshift

Opposites
channel hierarchy/status

ITV2ITV

UK commercial broadcaster

BBC One · Channel 4 · BBC Two · main channel · public broadcasting

content tone/prestige

ITV2BBC Two

UK public television channel

PBS · educational television

Family

ITV

Familiarity
Top 1,000,000
Profile
Concrete · Everyday, not technical · Rated G