Hasbro

Major plaything corporation

Hasbro is an American toy and game company, one of the world's largest.

The name combines the founders' surname (Hassenfeld) with brothers.

Hasbro owns iconic brands including Monopoly, Transformers, My Little Pony, Nerf, and Play-Doh: Hasbro acquired the rights to Dungeons & Dragons when it bought Wizards of the Coast.

toys

Transformers

Franchise about morphing robots

  • NerfFoam toy weaponry brand
  • Play-DohBranded children's sculpting compound
  • G.I. JoeMilitary-themed toy soldier

Monopoly · action figures · collectibles · playset · toy aisle · holiday catalog · wishlist · unboxing · packaging · batteries included

corporate

Mattel

Leading toy manufacturer

merger · acquisition · stockholder · revenue · CEO · headquarters · Pawtucket · NYSE · earnings · dividend

games

Monopoly

Property trading board game

Battleship · Connect Four · Jenga · Life · Yahtzee · Twister · family game night · board game · dice · cards

nostalgia

childhood

Life's earliest phase

Saturday morning · commercials · birthday gift · Christmas morning · vintage · collectible · throwback · discontinued · rerelease · memories

entertainment

animated series

Drawn episodic television program

movie adaptation · Optimus Prime · franchise · merchandise · cinematic universe · Paramount · television · content · storyline · spinoff

Categories
Opposites
toy industry rivalry

HasbroMattel

Leading toy manufacturer

LEGO · Barbie · Hot Wheels · Fisher-Price

corporate scale in toys

Hasbrocottage industry

Small home-based business

play philosophy

Hasbrohandcrafted toys

Individually made play objects

Family

brothers, transformer

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G