Little Tikes

Colorful plastic playthings

Little Tikes is an American brand of children's toys and outdoor play equipment, known especially for durable plastic items like the iconic red-and-yellow Cozy Coupe car, climbers, and playhouses.

The brand has become nearly synonymous with toddler-scale outdoor toys: The backyard was full of Little Tikes stuff.

Related

play kitchen · activity table · cozy · coupe · red · yellow · primary colors · primary · playground · slides · swings · sandbox · outdoor play · durable · chunky · colorful · preschool · backyard

Categories
Opposites
target age group

Little TikesXbox

Microsoft gaming console

Nerf · PlayStation · video game consoles · sporting goods

brand positioning/aesthetic

Little Tikeswooden toys

Playthings made from lumber

handcrafted toys

brand positioning and aesthetic

Little Tikescollectible figurines

Small ornamental statues gathered

Hornby · porcelain dolls

Family

little, tike, tikes, littler, littlest, tyke, tykes

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G