Mattel

Major plaything manufacturer

Mattel is an American toy company, one of the world's largest manufacturers of toys and games.

The company is known for iconic brands including Barbie, Hot Wheels, Fisher-Price, and American Girl.

Founded in 1945, Mattel has become synonymous with mass-market toys: My kid wants everything in the Mattel catalog.

toys

dolls

Toy human figures

board games · vehicles · collectibles · accessories · packaging · assembly · plastic · miniatures · figurines · playtime

brands

Fisher-Price

Children's toy manufacturer

  • UNOColor-number matching game
  • MatchboxDie-cast miniature vehicle line
  • ThomasMasculine name meaning twin

Polly Pocket · Masters of the Universe · Scrabble · Pictionary · Skip-Bo · Jurassic World · WWE · Disney Princess · View-Master

cultural

childhood

Life's earliest phase

Saturday morning · Christmas · birthday · wishlist · collectors · vintage · retro · iconic · generation · memories

company

Hasbro

American toy conglomerate

stock · NYSE · acquisition · merger · brand · portfolio · revenue · shareholders · executives · earnings

Categories
Opposites
toy industry rivalry

MattelHasbro

American toy conglomerate

LEGO · wooden toys · Transformers · G.I. Joe · handcrafted toys

Family

Barbie, Hot Wheels

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G