Eurosport

Pan-European sports network

Eurosport is a pan-European television network broadcasting sports programming across the continent.

Launched in 1989, it covers a wide range of events including cycling, tennis, skiing, and the Olympic Games.

The channel operates in multiple languages and reaches viewers throughout Europe: I watched the Tour de France on Eurosport.

sports

cycling

Riding on two wheels

biathlon · athletics · motorsport · winter sports · Tour de France · Grand Slam · alpine · cross-country · Olympics · triathlon

broadcaster

television

Broadcast viewing device

coverage · commentary · presenter · live · subscription · broadcast · simulcast · studio · anchor · pundit

European

pan-European

Spanning all European nations

international · localized · regional · dubbing · federation · UEFA · cross-border · Eurovision · markets · audience

branding

logo

Company identifying symbol

  • redPrimary color, warm
  • cubeSix-squared-faced solid
  • sloganMemorable promotional phrase

identity · trademark · rebrand · merger · acquisition · media · digital · platform · premium · subscription

Opposites
geographic market focus

EurosportESPN

American sports broadcaster

NFL Network · Fox Sports · NBC Sports · CBS Sports · BBC Sport

Family

sport, sporty, sportsman, sportsmanship, sportive, sportswoman, sportsmen, unsporting, sportiness

Familiarity
Top 1,000,000
Profile
Concrete · Everyday, not technical · Rated G