E-Trade

Digital stock platform

E-Trade is an electronic brokerage platform that allows individuals to buy and sell stocks, bonds, and other securities online without a traditional broker.

The name combines "electronic" with "trade," reflecting the shift from phone-based to internet-based investing that began in the 1990s.

I opened an E-Trade account to manage my own portfolio.

platform

brokerage

Transaction-facilitating service

securities · app · dashboard · login · interface · execution · orders · watchlist · alerts · screener

investing

stocks

Ownership stakes or inventory

  • ETFsExchange-listed investment baskets
  • mutual fundsCollectively managed securities portfolios
  • optionsAvailable courses of action

bonds · retirement · IRA · 401k · Roth · trading · buy · sell · dividends · capital gains

brand

Morgan Stanley

Financial services multinational

financial services · Charles Schwab · Fidelity · competitor · acquisition · merger · 1990s · IPO · Silicon Valley · startup

banking

checking

Act of verification

bill pay · money transfer · interest rate · FDIC insured · cash management · direct deposit · wire transfer · line of credit · banking services

Categories
Opposites
brokerage model

E-TradeMerrill Lynch

Major American brokerage

Morgan Stanley · Goldman Sachs · stockbroker · private banker · wealth manager

investor experience level

E-Tradehedge fund

Private investment partnership

private equity · white-glove service

human interaction

E-Traderelationship manager

Client liaison professional

Family

trade, electronic, e-commerce

Familiarity
Top 500,000
Profile
Mostly American · Rated G