Domino's

Delivery pizza company

Domino's is an American pizza chain known for delivery.

Founded in 1960, it became one of the world's largest pizza companies.

The name comes from the founder's original restaurant, Dominick's, modified to suggest the domino game pieces that inspired the logo.

Let's just order Domino's tonight.

pizza-chain

Pizza Hut

Pepperoni pie chain

carryout · franchise · tracker · stuffed crust · pan pizza · breadsticks · lava cakes · wings · driver · tip

branding

logo

Company identifying symbol

  • redPrimary color, warm
  • bluePrimary color; also sad
  • dotsSmall circular marks

rebrand · advertising · mascot · slogan · jingle · app · rewards · points · loyalty program · marketing

global

international

Concerning relations among countries

  • IndiaSouth Asian republic
  • JapanEast Asian archipelago nation
  • AustraliaSouthern Hemisphere continent-country

UK · Mexico · paneer · tikka · teriyaki · mayonnaise · corn · seafood · adaptation · expansion

Categories
Opposites
pizza chain market positioning

Domino'sPapa John's

Pizza delivery franchise

Pizza Hut · Little Caesars · California Pizza Kitchen

pizza quality/authenticity spectrum

Domino'swood-fired pizza

Pie cooked over flames

slow food · trattoria · brick oven pizza · gourmet pizza

dining experience

Domino'sfine dining

Elegant restaurant experience

chef's table · tasting menu

Phrases
Family

domino, dominoes, dominos, domino effect

Familiarity
Top 100,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G